Stakeholders in Ghana’s tourism and cultural sectors are being encouraged to strengthen diaspora-driven partnerships as a strategic pathway to expanding heritage and cultural tourism while deepening reconnection with people of African descent across the world.
This call has been reinforced through a landmark cultural engagement led by The Adinkra Group, which hosted about 500 members of Alpha Kappa Alpha Sorority, Incorporated at the Kwame Nkrumah Memorial Park as part of activities marking the organisation’s 118th Founder’s Day celebrations in Ghana.
The visit, led by President and CEO of The Adinkra Group, Mr. Diallo Sumbry, followed high-level engagements with the Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, and reflects a growing commitment to strengthening cultural and historical reconnection between Ghana and the African diaspora, particularly African Americans.
During their stay, members of the sorority participated in immersive cultural experiences at the Kwame Nkrumah Memorial Park and are expected to visit key historical landmarks, including Assin Manso and Cape Coast, where sites such as the slave dungeons and the Last Bath Slave River continue to serve as powerful symbols of remembrance, healing, and identity.
Advocates argue that such diaspora collaborations should be deliberately scaled and institutionalised to position Ghana as a year-round destination for heritage tourism, rather than limiting engagement to seasonal events. They emphasize that structured diaspora tourism initiatives can generate sustained economic benefits, create jobs, support local communities, and preserve historic sites, while fostering emotional and cultural reconnection for descendants of the transatlantic slave trade.
The initiative underscores the growing role of private-sector and diaspora-led partnerships in advancing Ghana’s cultural tourism agenda and complements national efforts to promote the country as a global hub for heritage, remembrance, and cultural exchange.
As Ghana continues to strengthen its place on the global cultural tourism map, stakeholders are calling for greater collaboration between government, cultural institutions, tour operators, and diaspora organisations to transform heritage tourism into a sustainable development tool that benefits both local communities and the global African family.
